We're building Helm because we keep seeing the same problem. Founders are making critical decisions about when to hire, when to raise, and where to spend, but they lack the clarity or guidance to back them up.
Most early-stage founders don't have a CFO. They're piecing together calculations and models to paint the financial picture. Even when they get the numbers, they're missing a strategic partner to connect the dots and translate them into strategy or a compelling story.
Helm delivers clear metrics and strategic recommendations that give founders the confidence needed to move their business forward.
The founding team.
Three people with ten-plus years of finance, fundraising, and product experience in the startup space.
CEO · Co-founder
Fundraising and growth strategist who's advised founders through seed-to-Series-A raises. Imane understands what investors want to see and how to build a narrative that makes a company investable. She's building Helm to give founders the financial clarity and story they need going into their next round.
CTO · Co-founder
Principal engineer who designs the systems that pull your books, run the math, and surface answers in real time. Effie is building the technical foundation that makes Helm work: live data sync, intelligent analysis, and an AI that actually understands financial context.
COO · Co-founder
Five-plus years in corporate finance across FP&A and M&A roles in the startup space, building processes that deliver key insights and leading multiple strategic transactions. Austin has built the financial infrastructure most early-stage teams skip: budget models, cash flow forecasting, scenario planning. He knows exactly where founders get stuck.
Helm is in private beta. Book a 30-minute demo with one of the founders and we'll show you the product.
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